History

  • Florian Beuren

    Less than two years after its inception, Mast-Jaegermeister UK is awarded the Investors in People Gold standard, joining the top 7% of accredited organisations across the UK who are committed to realising the potential of their people.

  • Record sales are achieved, Jägermeister the third best-selling spirit brand in the UK on-trade and Mast-Jägermeister UK becomes ones of the youngest companies ever to achieve the Investors in People bronze status.

  • Mast-Jägermeister UK, the first subsidiary business outside of Germany, opens its doors.

  • The company takes the next logical step and becomes a Societas Europaea (European Company), or SE. With this change in legal status to become a European limited liability company, Mast-Jägermeister SE has underlined its profile as a globally successful manufacturer of premium spirits.

  • Mast-Jägermeister adopts a new legal form and changes from a private limited partnership to a joint stock company (AG). However, all the shares are owned by the Mast family and ‘Jägermeister', and thus remain in the hands of the descendants of the company’s founder, Wilhelm Mast.

  • Jägermeister sales are seeing strong growth, aided by success with exports to new international markets.

  • Jägermeister herbal liqueur launches to the market and quickly becomes a popular spirit. The company’s product portfolio expands to more than 20 different spirits and fine wines, but this gradually reduces and only a wild fruit liqueur called Schlehenfeuer and Jägermeister remain.

  • After years of experimentation, Curt finds the perfect formulation, neither ‘too sweet’ nor ‘too weak’. Jägermeister, a secret blend of 56 herbs and spices, is born.

  • Wilhelm Mast falls ill and Curt takes over the paternal business. The once successful vinegar factory faces serious competition so Curt decides to focus on dealing in wines. Curt’s fascination with the manufacture of spirits is growing.

  • Wilhelm Mast’s son, Curt – the inventor of Jägermeister – is born.

  • Wilhelm Mast opens a vinegar production plant. His second mainstay is his passion; fine wines.

  • The company’s founder Wilhelm Mast comes to Wolfenbüttel, a tranquil little town in a period marked by upheaval and change.

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