With more consumers visiting on-trade outlets on Halloween than New Year’s and Christmas Eve, licensees can make the most of this increasing popular seasonal opportunity with Jägermeister. Jägermeister’s new and improved ‘Zombie Takeover’ kits are designed to transform on-trade outlets into locations fit for ‘the undead’ to help retailers profit from the Halloween celebrations.
Over 2800 limited edition Zombie Takeover kits will include a frightening selection of Halloween-themed accessories to grab the attention of party-goers in the run up to the big event on October 31st.
For 2016, the No.1 best-selling speciality spirit, Jägermeister, has focused all of its efforts into making the on-trade’s Halloween bigger and better. This year’s kits include a premium selection of props and accessories to create the illusion of a zombie apocalypse including; window stickers, window vinyls, bar posters and wall graphics. The pack also includes “Zombie contamination” crime scene tape to dress the outlets and accessories such as zombie skull cap consumer giveaways and tent cards to complete the ‘Zombie Takeover’ look. Bar staff are also encouraged to get ‘zombified’, with kits including t-shirts and zombie make up kits.
With Jägermeister’s Halloween sales ahead of all key spirits competitors, retailers are able to make the most of sales opportunities by stocking up on Jägermeister. Retailers can capitalise on the versatility of Jägermeister with a Halloween-inspired drinks menu which features the delicious and simple to create, ‘Zombie Takedown’ and ‘Zombie Brain’ cocktails.
Nicole Goodwin, Marketing Director, Mast-Jaegermeister UK, comments: “Consumers have grown to associate Halloween with Jägermeister – it’s a dark, mysterious and complex spirit that’s perfect for Halloween celebrations. To build on the success of the last two years we have evolved the ‘Zombie Takeover’ kits making them bigger, better and of course, scarier than ever before. For 2016 we are meeting our customer’s needs by maximising the brand’s on-trade presence to secure Jägermeister’s position as the best-selling spirit of Halloween.
1(39.9% – 35% – 31% respectively) – Source: CGA Consumer Surveys 2014
2CGA Brand Index to 13.06.2015
3CGA Volume Pool/ROS in 25ml serves per outlet during w/e 31/10/2016