The UK’s favourite liqueur Jägermeister has today announced that its Meister Hunter competition is set to return for its second year, in its search for the nation’s next champion.
Competitors will again be personally invited to compete in the competition, however this year, there will also be a wildcard available per region whereby any bartender nationwide can also enter, with one from each region being selected to compete at the semi-final heats.
The Jägermeister Meister Hunter competition welcomes entries throughout the UK with regional heats planned to take place in London, Birmingham, Leeds and Edinburgh with successful semi-finalists invited to compete at their closest location. The 2019 winner will be awarded £3,000, become a member of the brand’s exclusive Hubertus Circle, and will enjoy a bespoke PR programme to raise their profile. £1,000 and £500 will also be awarded to the second and third place winners respectively.
Designed to challenge creativity, agility, skill, and depth of flavour and industry knowledge, the competition celebrates the versatility of Jägermeister and UK cocktail culture. UK Brand Ambassador, Florian Beuren will again spearhead the challenge and has identified a range of categories for bartenders to explore as part of their entries, including eggs, garden, herbs, beer, sodas, jams, orchard fruits and teas. This list represents current trend-leading flavours and just a short list of taste profiles that can complement and amplify the 56 different herbs, blossoms, roots and fruits from all over the world used to create Jägermeister.
To enter, bartenders are challenged to create a serve comprising minimum 25ml Jägermeister or Jägermeister Manifest, two items from the following categories: eggs, garden, herbs, beer, sodas, jams, orchard fruits or teas, a citrus or sugar part and an additional spirit of their choosing. The serve should be sent to Marketing@Jaegermeister.co.uk, accompanied by a picture, a name and a method. A panel of Jägermeister judges will consider all entries and announce the top ten competitors through to each semi-final heat in July.
Florian Beuren commented: “We’re really excited to bring the Meister Hunter competition back for its second year. Last year was such a success, with the competition attracting entries far and wide of an incredible calibre from the UK’s best in bartending. We’ve looked at each touchpoint throughout the competition process for 2019 to elevate and create an even richer experience for all bartenders whether they go on to win or not, adding training elements and building the competition as a more significant platform to showcase their own skill and creativity. The addition of a wildcard for each region means we can also open this opportunity up to a wider range of bartenders so I’m really looking forward to seeing the entries come in and moving through to the next stages.”
Jägermeister Meister Hunter entries will be accepted until 1st July with the semi-finalists from each region including the wild cards announced on 15th July.