Jägermeister has been the undoubted success story of the UK drinks industry in the past few years. This is thanks largely to the close working relationship that we have developed with our on and off-trade customers and brand partners.

We recognise the importance of providing customers with the brand knowledge, commercial advice and consumer insights that they need to thrive in the exciting but highly competitive UK drinks market. Together we will continue to set the pace in the industry.

For the latest information on how on and off-trade customers can maximise the commercial benefits of selling our brands and better understand the evolving needs of premium spirits consumers, please click on the links at the foot of this page.

Hopefully by this stage you won’t need much convincing about the value of stocking Jägermeister – the best selling speciality spirit in the on and off-trade – but if you still need to be persuaded, here are four reasons:


Jägermeister commands a unique place in consumer’s minds and is a brand that they expect to be able to buy or find.


Consumers tell us that Jägermeister’s heritage and high quality, distinctive taste delivers a more premium experience, at a time when more and more people are trading up to premium brands.


Jägermeister is a versatile spirit that lends itself to a wide range of usage occasions, from shots to long drinks. For the off-trade Jägermeister provides product SKUs for all occasions and types of retailer from convenience stores to multiple grocers.


Jägermeister’s success continues to outpace the mainstream spirits market and the profit margin from selling Jägermeister is typically far higher than from selling most mainstream brands.

All of these reasons to start selling Jägermeister are underpinned by the brand’s £10 million annual investment in marketing, including TV advertising and the JägerMusic programme. Click here to see our latest TV commercial.

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Mast-Jägermeister UK Ltd responsible drinking. To access our website, you must be of legal purchase age in your country of residence.

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