Company´s History

Wilhelm Mast founded our company in 1878 in Wolfenbüttel. But who knew that Mast-Jägermeister originally manufactured vinegar? Or that we had an elaborate portfolio of around 40 products well into the 1960s?

Our company’s history is almost as bold and unconventional as the Jägermeister brand itself – a small family business that went on to write an international success story and carve out a home in countless places around the world. The common theme throughout the years is our masterful balance of tradition and innovation. We’ve always stayed true to our roots and our core values, while also daring to break new ground over the decades.

  • 2020
  • 2019
  • 2018
  • 2018
  • 2017
  • 2015
  • 2014
  • 2013
  • 1996
  • 1987

  • 2020

    Mast-Jägermeister SE becomes the worldwide exclusive distributor of Teremana Tequila. The product stems from Siete Bucks Spirits, a company founded by US actor Dwayne Johnson and US film producer Dany Garcia.

  • 2019

    In April 2019, Mast-Jägermeister SE takes over the distribution units of its long-time distribution partner Rémy Cointreau in the Czech Republic and in Slovakia. The newly founded Mast-Jägermeister CZ and Mast-Jägermeister SK help reinforce the company’s position in the fast-growing Eastern European markets.

  • 2018

    Mast-Jägermeister SE invests in the Hamburg spirits manufactory GIN SUL. In the same year, the company establishes its innovation and investment unit M-Venture.

  • 2018

    In its domestic market, the company establishes an independent sales and marketing subsidiary, Mast-Jägermeister Germany, to improve market cultivation and continue Jägermeister’s success story in Germany.

  • 2017

    The filling facilities at Jägermeister headquarters are completely relocated to the Linden plant. The conversion in Linden results in one of the largest and most modern spirits bottling facilities in Europe.

  • 2015

    Mast-Jägermeister SE takes over its US importer, Sidney Frank Importing Company, and establishes a subsidiary in the United States – Mast-Jägermeister US. From this point on, the company independently manages all of its biggest markets – the USA, Germany and the United Kingdom.

  • 2014

    Mast-Jägermeister SE’s first overseas subsidiary opens in Camberley, United Kingdom. Mast-Jägermeister UK now represents the family company as an independent distributor.

  • 2013

    For the first time since the 1960s, new products are added to the portfolio, under the Jägermeister brand – all of which are based on the secret recipe of the original.

  • 1996

    A new Jägermeister filling plant opens in Kamenz, Saxony. The production site produces primarily for the Eastern European markets but also for countries such as South Africa or Spain.

  • 1987

    The company is restructured to become Mast-Jägermeister AG. The shares remain until this day with the Mast family. For the first time, no members of the Mast family sit on company boards.

    Later, it is converted into a public limited-liability company regulated under EU law, Mast-Jägermeister SE.