Wilhelm Mast founded our company in 1878 in Wolfenbüttel. But who knew that Mast-Jägermeister originally manufactured vinegar? Or that we had an elaborate portfolio of around 40 products well into the 1960s?
Our company’s history is almost as bold and unconventional as the Jägermeister brand itself – a small family business that went on to write an international success story and carve out a home in countless places around the world. The common theme throughout the years is our masterful balance of tradition and innovation. We’ve always stayed true to our roots and our core values, while also daring to break new ground over the decades.