SAVE THE NIGHT: Shaping the future of nightlife together
Nightlife brings people together, creates cultural spaces and has always been an important part of Jägermeister culture. With SAVE THE NIGHT, we are committed to strengthening this culture in the long term and helping it evolve in a positive way.
SAVE THE NIGHT is Jägermeister’s global initiative for positive change in nightlife. Since its launch in 2020, it has supported the people, places and communities that shape and develop nightlife, with the aim of creating impact beyond a single night and contributing to a more inclusive and responsible nightlife culture.
To turn this ambition into tangible action, SAVE THE NIGHT combines global and locally led programmes with dedicated funding. One of these mechanisms is the SAVE THE NIGHT Fund, launched in 2022. Since then, it has received more than 1,900 applications and brought twelve projects to life. Support goes beyond funding: selected projects receive tailored mentoring, expert guidance and additional visibility to help them develop their ideas and extend their impact.
Projects and initiatives from around the world show what this impact looks like in practice: Wings 4 Wheels from Bogotá developed a free accessibility toolkit that helps venues reduce barriers. Nairobi-based Studio Can-V creates new opportunities for local and emerging artists through its mobile recording studio, which has already supported more than 500 artists. To help make nightlife safer, SAVE THE NIGHT supports SafeNow, a safety system that enables guests at clubs and events to discreetly request help. Jägermeister supports the implementation of SafeNow Zones in clubs, at festivals and events. By the end of 2025, 32 zones had been supported, reaching more than 3.37 million people.
Together with the nightlife community, SAVE THE NIGHT supports ideas and projects that help make nightlife more inclusive, safer and more responsible.