Wolfenbüttel, Germany, March 2021. After a record year in 2019, with sales catapulting past the 100-million mark for 0.7-litre bottles, Mast-Jägermeister SE launched into 2020 with momentum. Sales remained up significantly in the first quarter.
Wolfenbüttel, 16th of March 2021 – Freedom, creativity, and human connection: Nightlife means being a part of something bigger. With the film “Ode to Nightlife” Jägermeister reminds audiences why the night is worth saving. The spot is a post-modern slideshow. With a reel of iconic nightlife pictures from different decades, the brand broadcasts not only a nightlife manifesto but a rallying cry to save the night.
Jägermeister’s first international streetwear collection will be launched in 22 markets.
Wolfenbüttel, 02 September 2020. M-Venture – the innovation and investment unit of the spirits manufacturer Mast-Jägermeister SE – is investing alongside Heartcore Capital in Soundboks, a young company from Copenhagen whose Bluetooth performance speakers amplify music driven experiences anywhere – from festival campgrounds to the slopes to living rooms and back yards around the world.
Sending strong message of hope and solidarity to nightlife communities / Backed with additional donation-fund of 1 million Euro / Available from 10th June in selected markets
With the global COVID-19 lockdown impacting the livelihood of millions employed and passionately doing their jobs in clubs, bars and nightlife-related creative industries, family-owned Mast-Jägermeister SE starts a diverse global initiative. The goal of #SAVETHENIGHT is to support both sides of the global nightlife community: those who need direct help for their living and those who need to stay home instead flocking to clubs and bars to hang out with their friends, having a good time.
M-Venture and Taste Tours announce new partnership.
Wolfenbüttel/Camberly, June 2019. Effective 1 August 2019, Michael Cleary will take on the role of Managing Director at Mast-Jägermeister UK.
Jägermeister is continuing its innovation strategy with the launch of a brand-new product: Jägermeister Cold Brew Coffee, the extension of the original Jägermeister, features a new dimension in taste.
After garnering attention for its investment in the Hamburg-based gin manufacturer Gin Sul and start-up company ArtNight, M-Venture confirms its first global tech-investment.