A year ago today, Mast-Jaegermeister UK was launched: the first time a dedicated country subsidiary had been set up outside the company’s German homeland.
“Wine making is really quite a simple business. Only the first 200 years are difficult.”Baroness Philippine de Rothschild was speaking only partly in jest when talking about the need for patience when building a premium drinks brand such as Chateau Mouton-Rothschild.
Ice cold set on giant igloo entertains local Finnish villagers and tribesmen
Jägermeister is launching a multi-million pound* marketing campaign to support its Root56 long drink serve – Jägermeister served over ice with ginger beer and a wedge of lime – to highlight the versatility of the UK’s No. 1 speciality spirit.
Jägermeister, the UK’s No. 1 speciality spirit is to become the first ever spirit brand to feature at the Craft Beer Rising London Festival, when it joins as the official ‘boilermaker’ partner for the upcoming February event, running from the 19th to the 22nd. The unique German herbal spirit will feature prominently throughout the festival […]
A gigantic Iceberg has been turned into the most unlikely of gig venues in the Greenland Sea, as UK metal band The Defiled performed on top of the floating platform for the Jägermeister Ice Cold Gig – which sees artists put to the test as they perform in unconventional, ice cold conditions.
Mast-Jaegermeister UK, the subsidiary responsible for Jägermeister distribution and marketing in the UK is tackling the issue of ‘passing off’ and ‘pouring over’ with an increased educational outreach to licensees and on-trade outlets – including closer working ties with the Trading Standards Institute. Passing off is the act of serving products different to those advertised […]
Iconic German spirit launches first variant since the original was created 80 years ago
Jägermeister, the UK’s No. 1 best-selling speciality spirit, is introducing price marked bottles for the first time this month. Available in convenience stores and wholesale channels, the price marked bottles will be sold across 50cl, 35cl and 20cl bottle formats to increase visibility and distribution and reassure consumers they are paying a fair price – […]
German spirit brand redefines the shot category with ‘give it a shot’ initiative