NEED-STATES DRIVEN MERCHANDISING LAYOUT COULD CREATE CATEGORY WORTH £300M
More kits than ever before available for on-trade outlets
Bullet For My Valentine’s Matt Tuck, performs world’s most thrilling gig for his best mates; skydiving, on speedboat and husky sledding, culminating in Jägermeister’s most extreme ‘Ice Cold Gig’ to date
Halloween Packs And Competitions Set To Drive Sales
£1m investment to drive optimum consumer engagement this summer.
A year ago today, Mast-Jaegermeister UK was launched: the first time a dedicated country subsidiary had been set up outside the company’s German homeland.
“Wine making is really quite a simple business. Only the first 200 years are difficult.”Baroness Philippine de Rothschild was speaking only partly in jest when talking about the need for patience when building a premium drinks brand such as Chateau Mouton-Rothschild.
Ice cold set on giant igloo entertains local Finnish villagers and tribesmen
Jägermeister is launching a multi-million pound* marketing campaign to support its Root56 long drink serve – Jägermeister served over ice with ginger beer and a wedge of lime – to highlight the versatility of the UK’s No. 1 speciality spirit.
Jägermeister, the UK’s No. 1 speciality spirit is to become the first ever spirit brand to feature at the Craft Beer Rising London Festival, when it joins as the official ‘boilermaker’ partner for the upcoming February event, running from the 19th to the 22nd. The unique German herbal spirit will feature prominently throughout the festival […]