Newsroom


Happy Birthday to Us

A year ago today, Mast-Jaegermeister UK was launched: the first time a dedicated country subsidiary had been set up outside the company’s German homeland.


Playing the long game

“Wine making is really quite a simple business. Only the first 200 years are difficult.”Baroness Philippine de Rothschild was speaking only partly in jest when talking about the need for patience when building a premium drinks brand such as Chateau Mouton-Rothschild.


UK band stage world’s first gig on a floating iceberg

A gigantic Iceberg has been turned into the most unlikely of gig venues in the Greenland Sea, as UK metal band The Defiled performed on top of the floating platform for the Jägermeister Ice Cold Gig – which sees artists put to the test as they perform in unconventional, ice cold conditions.


Mast-jaegermeister uk tackles ‘passing off’ with increased education for trade partners

Mast-Jaegermeister UK, the subsidiary responsible for Jägermeister distribution and marketing in the UK is tackling the issue of ‘passing off’ and ‘pouring over’ with an increased educational outreach to licensees and on-trade outlets – including closer working ties with the Trading Standards Institute. Passing off is the act of serving products different to those advertised […]


Jägermeister launches price marked bottles to help boost visibility and Tap into £224m party spirits category

Jägermeister, the UK’s No. 1 best-selling speciality spirit, is introducing price marked bottles for the first time this month. Available in convenience stores and wholesale channels, the price marked bottles will be sold across 50cl, 35cl and 20cl bottle formats to increase visibility and distribution and reassure consumers they are paying a fair price – […]

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